Enterprise Resource Planning Essay Example | Topics and Well Written Essays - 250 words

Enterprise Resource Planning - Essay Example Although the concepts and intricate details discussed under Materials Requirements Planning (MRP) and Capacity Requirements Planning (CRP) are equally crucial in ensuring that the operations of an organization are managed at the most cost efficient manner, the last three concepts identified in the chapter were deemed more challenging because these software programs solicit relevant data and information that affect an organization’s operations both from internal and external sources. ERP, for instance, was revealed to organize and manage the organization’s processes through the sharing of relevant and crucial information across functional areas (Russell and Taylor, 2009, 668). CRM, on the other hand, is an application of ERP that focuses on customer interaction thereby require expertise and professionalism in managing clientele. This is most challenging because when customers are taken into consideration, there is a need to closely evaluate the profile of the organizatio n’s clients including needs, purchase behavior, buying capacities, among others. There is no exact and constant customer profile as this element changes over time depending on other external factors in the environment that influence it (including the economic status, competition, the 4Ps).